Putting it out there: 2022 Plans

Jerry Holliday
3 min readJan 8, 2022

A new year is here and with it big plans. Let’s just ignore that 2022 is pronounced ‘2020 too’ and move on swiftly. I attempted to focus on key areas in my business, keeping a few clients happy and chipping away at my writing. To be honest I don’t feel I really nailed many of my 2021 goals. It felt like it was a slow year.

However, when I look back there are some good highlights:

Becoming a USA Today best-selling author for my fiction.

Finishing Black Horse (Fiction/Dark Paradigm Series) after the first notes and paragraphs were jotted down in 2014. This novel got shunted aside for other projects three times!

Expanding Author Help Hub. Nowhere near where I want it to be as yet but it’s a nice slow burn project and I feel I’m closer to helping more writers get published.

In parallel to that, we also got Bonafide Media Publishing online and defined the brand a bit more. This is our publishing name for non-fiction, children’s books, comics and other creative projects.

General overall goals for 2022

To get to my financial freedom figure as soon as possible. This is the figure needed to not have to just scramble around to cover the costs of basic needs.

To continue learning/training to be able to effectively advertise our books.

Look at building more relationships and focus on personal health as a priority.

More fun stuff, and breaks to unwind and declutter the mind. I tend to go into an automatic workaholic mode for long periods and it’s not good.

The Business

I want to continue building Bonafide Media and find a small trusted team to work with. This company is the umbrella to imprint brands such as Dark Paradigm Publishing and in the future, other imprints. There’s a lot of potential for creative projects here and I still yearn to return to the drawing board and somehow link my love of scribbling into a project or two.

Online Brands

Build up Author Help Hub with additional eCourses and services as well as possibly branching into video/podcasting to grow our audience there.

Book Projects for 2022

Black Horse Conspiracy Thriller

Fiction: Projects under Jay Tinsiano:

Publish Black Horse!
Write and possibly publish Pale Horse (Dark Paradigm #4)
Other Project(s) (undecided):

Options for the other fiction project:

A new Frank Bowen book or volume. A recent poll of my readers indicated they wanted more Bowen stories.
A Cold War Thriller for Digital First Publisher. This idea is appealing. A fresh brand new world in an area that I’m fascinated by.
A Dystopian/PA/sci-Fi series I’m toying with that ties in with the Dark Paradigm Universe but hundreds of years in the future.

Other considerations:

Rebranding the Frank Bowen and Dark Paradigm series with new covers is tempting as I’m not sure they 100 per cent hit the mark in terms of market positioning. This would take considerable investment though so is a bit of a block.

Other Non-fiction Projects under Jerry Holliday

Indie Publishing Roadmap

Expand Indie Authors Roadmap and publish as a paperback and Audiobook.

Work on a second Author related book project.

That’s it for now. I was inspired to write this by Joanna Penn’s New Year blog post here.

It really does mentally help to have defined goals to strive towards. The trick is not to forget them as the year melts by.

If you’re interested in getting your books published under your own brand sign up for our free Indie Publishing Roadmap eCourse.

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Jerry Holliday

USA Today best-selling author @jaytinsiano Founder of Bonafide Publishing (Fiction/Non-fiction) and @authorhelphub to help writers publish.